Archive for July, 2010
One size does NOT fit all!
The July 20 issue of Annals of Internal Medicine included a report on a study showing that most medical doctors perform “cookie cutter” medicine and don’t provide patients individualized care based on their specific needs. The study, by the University of Illinois at Chicago and the VA Center for Management of Complex Chronic Care, was [...]
Back to school marketing
It’s only July, but the stores are already beginning to stock fall clothes and Halloween candy. That’s your cue to begin educating parents about “back to school” health issues, which chiropractic can address.
“Performance” isn’t only for athletes
In his book, “Chiropractic Revealed: One on One with the Great Masters of a Misunderstood Profession,” editor David K. Scheiner, DC, interviewed a number of well known chiropractic leaders and one of the questions he asked them was, “How do chiropractic and performance relate?” This is an important question because chiropractic isn’t just about getting [...]
Marketing doesn’t have to be pricey
As a general rule of thumb, you should be spending about 9-10% of your expected yearly gross revenue on marketing and advertising a new private health care practice. If you need a big spurt of growth, make that 10% of your current annual gross income, 7-8% for moderate growth, and 5-6% to maintain your existing [...]
In these hard times
I don’t think I’ve talked to a single practitioner lately who hasn’t complained about the bad economy, the “hard times” or the financial crisis (in their practice, the country and/or the world). Patients aren’t coming in, revenues are down, they can’t afford the rent, they’re facing ruin. In the past, I would’ve joined them in [...]