“Performance” isn’t only for athletes

In his book, “Chiropractic Revealed: One on One with the Great Masters of a Misunderstood Profession,” editor David K. Scheiner, DC, interviewed a number of well known chiropractic leaders and one of the questions he asked them was, “How do chiropractic and performance relate?”

Performance isn't just for athletesThis is an important question because chiropractic isn’t just about getting sick people well. It goes far beyond the traditional ideas of health and actually has a powerful impact on the personal total well-being: physical, mental and emotional — all the elements that go into “performance.”

Parker College President Fabrizio Mancini gave the near-perfect answer when he stated: “One of the things that appeals to me about our profession is that it deals with function, which is a very similar word to performance. The reason why so many high executives, celebrities, and sports people use chiropractic is because they recognize that they do perform better. For the last 20 years, I always get adjusted before I give a speech. I never know in advance what I’m going to say and I believe I perform better when I’m adjusted. I get adjusted once or twice a week because of my travel experience and physical activities.”

It’s easy to sell “performance” to athletes because, in the chiropractic context, we tend to associate the word with some kind of physical feat. There’s even some research to support the benefits of chiropractic for athletes, such as the study published last year in the Journal of Chiropractic Medicine. Researchers studied 43 golfers and those who received chiropractic care hit their balls farther. In another study, 50 athletes were tested and the group that received chiropractic adjustments showed significant improvement in all 11 tests used to measure athletic ability, including agility, balance, kinesthetic perception, power, and reaction time. A study in the Feb. 2006 issue of the Journal of Manipulative and Physiological Therapy showed a significant improvement in quadriceps muscle strength in subjects receiving chiropractic care (good news for those athletes needing to lift large objects like opposing players).

Okay, so none of these studies are going to win the Nobel prize in medicine, but they confirm what we’ve seen in chiropractic offices for more than a century — chiropractic is great for both professional and weekend athletes.

But, as Dr. Mancini pointed out, athletes aren’t the only ones who “perform.” Executives have to hit a homerun at board meetings; mothers need to make a slam dunk every time the kids call for help; taxi drivers have to have the quick reflexes and stamina of an Indy 500 driver; computer operators require the concentration of a gymnast (and knowing how they hunch over their computers, most of them probably pull more muscles than a linebacker). Even giving a speech, as Dr. Mancini notes, is a performance that can be enhanced by chiropractic.

We can’t put a sign on our door saying we help improve public speaking skills, but in our patient and public education information we can make sure we explain that chiropractic does far beyond what we normally think of as “therapy” or “medicine” (despite the titles of our research journals). Nobody needs to be sick or in pain or exhibit a list of symptoms to be relieved. Healthy, active people who want to perform better in all aspects of their lives can benefit from chiropractic. You just have to make sure they know it!

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Comments

Great topic Dr. Terry, well written. I pray our whole profession will embrace and teach this concept to all their patients. Keep up the great work.

Another great article Terry

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