Integrated doesn’t mean equal

In recent years, the “integrated practice” has been a hot topic. The idea of having medical doctors work side by side with chiropractors, acupuncturists, nutritionists, or other alternative health and wellness professionals is alluring. The problem, however, is that these integrated practices end up being dominated by the MDs, who reluctantly (if ever) dole out […]

Chiropractors in perfect position to help with ‘laptop-itis’

For years, chiropractors have been in the forefront of posture-related health care and have led the campaign to raise awareness of heavy backpacks that can distort the young student’s posture. Now, they’re seeing an increase in the number of young people with neck, shoulder, and back problems caused by hunching over a laptop computer. “More […]

How’s your back end?

I hope all of you have had a chance to read the excellent article by Dr. Erich Breitenmoser in the August issue of The Chiropractic Journal. He gives important tips for increasing practice revenue and, at the same time, providing added benefits for patients. He rightfully reminds us that we work hard to gain our […]

Back to school marketing

It’s only July, but the stores are already beginning to stock fall clothes and Halloween candy. That’s your cue to begin educating parents about “back to school” health issues, which chiropractic can address.

“Performance” isn’t only for athletes

In his book, “Chiropractic Revealed: One on One with the Great Masters of a Misunderstood Profession,” editor David K. Scheiner, DC, interviewed a number of well known chiropractic leaders and one of the questions he asked them was, “How do chiropractic and performance relate?” This is an important question because chiropractic isn’t just about getting […]

In these hard times

I don’t think I’ve talked to a single practitioner lately who hasn’t complained about the bad economy, the “hard times” or the financial crisis (in their practice, the country and/or the world). Patients aren’t coming in, revenues are down, they can’t afford the rent, they’re facing ruin. In the past, I would’ve joined them in […]

Ever think of making house calls?

The recent economy has forced many health and wellness practitioners, including chiropractors, to re-evaluate the way they offer and charge for their services. We’re having to become much more innovative in order to continue providing care to our patients and still pay our bills. One of the more interesting ideas being tried by some doctors […]

Honing your people skills

The number one reason that wellness providers like chiropractors, acupuncturists and physical therapists don’t get sued as often as medical doctors is that they’re safer. That’s pretty obvious. When you aren’t dealing in dangerous drugs or invasive procedures, you aren’t putting your patients at much risk. The next most important reason for the relatively low […]

Being ‘Green’ & Healthy

For the past few years, the emphasis of most American businesses has been to become “green” (or at least look green). Environmental consciousness was seen as a vital characteristic in any business — including chiropractic practices. Now, trend watchers say health consciousness is the new priority among consumers. The general public expects businesses to be […]

A Texas-Sized Constitutional Battle… the Right to Diagnose

Many chiropractors have woken up to the legal battle going in Texas, but if you’re not aware of what’s going on — and you care about your right to diagnose patients — you really need to start paying attention. And that’s not just my opinion. Look at this April 26 email message from attorney Keith […]