How’s your back end?

I hope all of you have had a chance to read the excellent article by Dr. Erich Breitenmoser in the August issue of The Chiropractic Journal. He gives important tips for increasing practice revenue and, at the same time, providing added benefits for patients. He rightfully reminds us that we work hard to gain our […]

One size does NOT fit all!

The July 20 issue of Annals of Internal Medicine included a report on a study showing that most medical doctors perform “cookie cutter” medicine and don’t provide patients individualized care based on their specific needs. The study, by the University of Illinois at Chicago and the VA Center for Management of Complex Chronic Care, was […]

Back to school marketing

It’s only July, but the stores are already beginning to stock fall clothes and Halloween candy. That’s your cue to begin educating parents about “back to school” health issues, which chiropractic can address.

“Performance” isn’t only for athletes

In his book, “Chiropractic Revealed: One on One with the Great Masters of a Misunderstood Profession,” editor David K. Scheiner, DC, interviewed a number of well known chiropractic leaders and one of the questions he asked them was, “How do chiropractic and performance relate?” This is an important question because chiropractic isn’t just about getting […]

Marketing doesn’t have to be pricey

As a general rule of thumb, you should be spending about 9-10% of your expected yearly gross revenue on marketing and advertising a new private health care practice. If you need a big spurt of growth, make that 10% of your current annual gross income, 7-8% for moderate growth, and 5-6% to maintain your existing […]

In these hard times

I don’t think I’ve talked to a single practitioner lately who hasn’t complained about the bad economy, the “hard times” or the financial crisis (in their practice, the country and/or the world). Patients aren’t coming in, revenues are down, they can’t afford the rent, they’re facing ruin. In the past, I would’ve joined them in […]

7 ways to green up your office

By Terry A. Rondberg, DC Most practitioners interested in the health of the human body are also interested in the health of the planet. The trend toward “green offices” is a natural direction for all wellness providers and it’s really not as difficult or expensive as you might think. I’m not talking about putting solar […]