Blogging for patients

Right now, Technorati is tracking some 200 million active blogs on the ‘net (up from a mere 112 million in 2007). Some say the number worldwide is really closer to 400 million. There’s no way to tell how many of these are being run by chiropractors and other natural health care practitioners, but Googling Chiropractor […]

How’s your back end?

I hope all of you have had a chance to read the excellent article by Dr. Erich Breitenmoser in the August issue of The Chiropractic Journal. He gives important tips for increasing practice revenue and, at the same time, providing added benefits for patients. He rightfully reminds us that we work hard to gain our […]

Back to school marketing

It’s only July, but the stores are already beginning to stock fall clothes and Halloween candy. That’s your cue to begin educating parents about “back to school” health issues, which chiropractic can address.

“Performance” isn’t only for athletes

In his book, “Chiropractic Revealed: One on One with the Great Masters of a Misunderstood Profession,” editor David K. Scheiner, DC, interviewed a number of well known chiropractic leaders and one of the questions he asked them was, “How do chiropractic and performance relate?” This is an important question because chiropractic isn’t just about getting […]

Marketing doesn’t have to be pricey

As a general rule of thumb, you should be spending about 9-10% of your expected yearly gross revenue on marketing and advertising a new private health care practice. If you need a big spurt of growth, make that 10% of your current annual gross income, 7-8% for moderate growth, and 5-6% to maintain your existing […]