Exercise isn’t a DIY project

Many chiropractors incorporate exercise training or rehab into their practice, but too often patients feel they can make exercise a “do-it-yourself” project without supervision by a trained wellness professional. If you come across patients like that, be sure to share this information with them. Flexcin International, the makers of Flexcin with CM8 joint nutrition supplement, […]

Blogging for patients

Right now, Technorati is tracking some 200 million active blogs on the ‘net (up from a mere 112 million in 2007). Some say the number worldwide is really closer to 400 million. There’s no way to tell how many of these are being run by chiropractors and other natural health care practitioners, but Googling Chiropractor […]

How’s your back end?

I hope all of you have had a chance to read the excellent article by Dr. Erich Breitenmoser in the August issue of The Chiropractic Journal. He gives important tips for increasing practice revenue and, at the same time, providing added benefits for patients. He rightfully reminds us that we work hard to gain our […]

One size does NOT fit all!

The July 20 issue of Annals of Internal Medicine included a report on a study showing that most medical doctors perform “cookie cutter” medicine and don’t provide patients individualized care based on their specific needs. The study, by the University of Illinois at Chicago and the VA Center for Management of Complex Chronic Care, was […]

Back to school marketing

It’s only July, but the stores are already beginning to stock fall clothes and Halloween candy. That’s your cue to begin educating parents about “back to school” health issues, which chiropractic can address.

Marketing doesn’t have to be pricey

As a general rule of thumb, you should be spending about 9-10% of your expected yearly gross revenue on marketing and advertising a new private health care practice. If you need a big spurt of growth, make that 10% of your current annual gross income, 7-8% for moderate growth, and 5-6% to maintain your existing […]

In these hard times

I don’t think I’ve talked to a single practitioner lately who hasn’t complained about the bad economy, the “hard times” or the financial crisis (in their practice, the country and/or the world). Patients aren’t coming in, revenues are down, they can’t afford the rent, they’re facing ruin. In the past, I would’ve joined them in […]

Honing your people skills

The number one reason that wellness providers like chiropractors, acupuncturists and physical therapists don’t get sued as often as medical doctors is that they’re safer. That’s pretty obvious. When you aren’t dealing in dangerous drugs or invasive procedures, you aren’t putting your patients at much risk. The next most important reason for the relatively low […]

Being ‘Green’ & Healthy

For the past few years, the emphasis of most American businesses has been to become “green” (or at least look green). Environmental consciousness was seen as a vital characteristic in any business — including chiropractic practices. Now, trend watchers say health consciousness is the new priority among consumers. The general public expects businesses to be […]

Forced vaccine movement picks up speed

Currently, the freedom to practice chiropractic as a drug free alternative to medical treatment and the freedom to choose our form of health care is under threat. For years, I have been claiming this, but only to deaf ears. It is absurd that in modern times, anyone has to worry about being forced to give […]